Google is stretching the limits and boundaries of ad targeting by allowing advertisers to place their web ads in accordance to a users specific search preferences, information that is gathered about you and stored in the Google archives. This is a bit like the wolf guarding the hen-house but Google is assuring consumers that 'sensitive' information will not be made available to advertisers, and users can even 'opt out' of the data sharing system. Read more.
"Humans are 'homo fabulans', the species that tells stories," exclaims Dr. Mark Brietenberg, Icsid President-Elect and Dean of Undergraduate Education, Art Center College of Design. "Stories make sense of our lives." Read more.
There is nothing like a compelling story to hook and carry us down the slippery literary slope. The first law of marketing copy is for the reader to not have to think, that they 'get it' without expending any effort.
"Since humans are hard-wired to stop when a story begins, a story instantly captures our attention," explains Paul Brown and Alison Davis in Your Attention, Please. "We want to be entertained, not lectured to, and stories feel genuine, not spin." Click here to learn more about this important marketing topic.
When you write your marketing copy, remember that the reader wants to laugh, or cry, be scared, and feel better afterward. The experience of a story brings people together and creates a powerful narrative between us.
Solar installation services is a quietly growing sector with some companies in California reporting a 40% increase in growth for 2008. Not bad for a segment of the troubled housing industry that needs a bright light to shine our way out of this mess. Read the article in NYTimes.com.
One of the advantages to the new Trulia Pro subscription is you can change the link source for your own listings.
Since often syndicated links are sourced from sites other than your own site you cannot reap the benefits of the SEO (Search Engine Optimization) traffic boost. So with the Trulia Pro version you can now increase control of your syndicated properties plus increase traffic to your website.
Click here to learn more and help increase visitor traffic to your website.
With all the chatter and hype about blogging these days it would seem the blogesophere would be overwhelmed with Real Estate blogs, but that is not the case.
A recent insightful article by Jim Cronin at The Real Estate Tomato (probably the best blog training site for Realtors) listed his favorite real estate blog sites and answers the question, "where are all the real estate bloggers?" Click here for his blog entry.
Inman News is peering into the future of real estate marketing with a sharp lens. Click here to read today's interview about how marketing to real estate consumers is changing and what to do about it.
Excerpt:
Q: What skills will the real estate agent of the future require?
A: Agents will need an abundance of social media and publishing skills as well as an understanding of how distribution networks work and how to leverage these networks to obtain maximum exposure for the agent and the agent's inventory. Agents and brokers will need to see themselves as "creators" of original real estate-related content specific to their local market.
