AdWeek - New York March 27, 2008 - Google has introduced a free YouTube tool that will provide those who post clips -- whether they are semiprofessionals or media conglomerates -- with deeper insights into when, where and how often their videos are viewed.
Using YouTube Insight, publishers can analyze the viewing patterns of individual videos far more thoroughly than in the past, when only total views and users ratings were available. For example, with the new tool, any content producer who posts videos on YouTube can examine which days of the week or hours of the day traffic spikes; which U.S. states account for the most viewing streams; and how long particular clips remain popular.
Theoretically, content publishers can use the tool to determine programming strategies. Advertisers can use it to test the popularity of several different ads in different parts of the country. Media planners could use it to gauge their best spending opportunities.
"Effectively, we've become the world's largest focus group," said YouTube product manager Tracey Chan. "There are so many use cases. This really enables programmers and marketers to optimize their presence on YouTube.
For Real Estate professionals, this is a new marketing tool in the enlarging list of online marketing tools that allows you to expand the reach of your message, target your audience, and know who and when they watch you.
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