The Power of Stories Comes from Deep In Our Past

"Humans are 'homo fabulans', the species that tells stories," exclaims Dr. Mark Brietenberg, Icsid President-Elect and Dean of Undergraduate Education, Art Center College of Design. "Stories make sense of our lives." Read more.
There is nothing like a compelling story to hook and carry us down the slippery literary slope. The first law of marketing copy is for the reader to not have to think, that they 'get it' without expending any effort.
"Since humans are hard-wired to stop when a story begins, a story instantly captures our attention," explains Paul Brown and Alison Davis in Your Attention, Please. "We want to be entertained, not lectured to, and stories feel genuine, not spin." Click here to learn more about this important marketing topic.  
When you write your marketing copy, remember that the reader wants to laugh, or cry, be scared, and feel better afterward. The experience of a story brings people together and creates a powerful narrative between us.