New Marketing Information!

This is the Bottom - Buy NOW!

Don't take our word for it, it is becoming plainly obvious that we are in the midst of a perfect real estate opportunity storm. The lowest mortgage rates in 3 decades, the lowest home prices in a decade. Read the good news.

The Power of Stories Comes from Deep In Our Past

"Humans are 'homo fabulans', the species that tells stories," exclaims Dr. Mark Brietenberg, Icsid President-Elect and Dean of Undergraduate Education, Art Center College of Design. "Stories make sense of our lives." Read more.
There is nothing like a compelling story to hook and carry us down the slippery literary slope. The first law of marketing copy is for the reader to not have to think, that they 'get it' without expending any effort.
"Since humans are hard-wired to stop when a story begins, a story instantly captures our attention," explains Paul Brown and Alison Davis in Your Attention, Please. "We want to be entertained, not lectured to, and stories feel genuine, not spin." Click here to learn more about this important marketing topic.  
When you write your marketing copy, remember that the reader wants to laugh, or cry, be scared, and feel better afterward. The experience of a story brings people together and creates a powerful narrative between us.

New Jobs Are Up On The Roof

Solar installation services is a quietly growing sector with some companies in California reporting a 40% increase in growth for 2008. Not bad for a segment of the troubled housing industry that needs a bright light to shine our way out of this mess. Read the article in NYTimes.com.

Trulia Upgrade - Now Your Can Change The Linked Source for Your Listings

One of the advantages to the new Trulia Pro subscription is you can change the link source for your own listings.
Since often syndicated links are sourced from sites other than your own site you cannot reap the benefits of the SEO (Search Engine Optimization) traffic boost. So with the Trulia Pro version you can now increase control of your syndicated properties plus increase traffic to your website.
Click here to learn more and help increase visitor traffic to your website.

Why So Few Real Estate Bloggers?

With all the chatter and hype about blogging these days it would seem the blogesophere would be overwhelmed with Real Estate blogs, but that is not the case.

A recent insightful article by Jim Cronin at The Real Estate Tomato (probably the best blog training site for Realtors) listed his favorite real estate blog sites and answers the question, "where are all the real estate bloggers?" Click here for his blog entry.

Solid Marketing Ideas

You will want to read these links to solidify your current marketing strategy.

Click here for great overview of the key marketing strategies you must employ, written by Bernice Ross at Inman News.

Click here to read a powerful expose' about advertising real estate in newspapers going forward.

Click here to read some secrets to long-term success in real estate from my favorite futurist.