Google Search - Users Beware

Google is stretching the limits and boundaries of ad targeting by allowing advertisers to place their web ads in accordance to a users specific search preferences, information that is gathered about you and stored in the Google archives. This is a bit like the wolf guarding the hen-house but Google is assuring consumers that 'sensitive' information will not be made available to advertisers, and users can even 'opt out' of the data sharing system. Read more.