At a recent AdAge.com show in Las Vegas, two current marketing trends this Fall are emerging in the wake of the recession that can be leveraged by real estate professionals.
Watch the short video here.
1. Aspirational Marketing - The idea that people want to embrace 'stretch goals' allowing them to reach for something larger than life. Marketing image choices and verbiage should speak to the positive aspects of choices, rather than fear-based.
2. Bundle Services - Perfect for the busy professional looking to purchase a new home. The more you can do to help create an easy and informative transaction, the more they will appreciate you and pass along referrals to you as a result.
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