Seth Godin said it best, "Every once in a while, a book comes out of left field that changes just about everything. This is one of those books. Ignore it at your peril."
What is interesting about this book it they offer you three ways to get it - (1) Buy it in paperback format, (2) buy a cheaper version as a PDF and read or print it yourself, or (3) click a link to a FREE version. How cool is that?
Which reminds me, another great read is of the uber-current and very sage views about FREE by Chris Anderson, editor of Wired magazine.
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