This marketing strategy strikes at the heart of what is important to the consumer these days.
Lowering their taxes.
Although we are in the industry and know about money-saving tools, most consumers don’t. So, it is a perfect opportunity to return to your past clients or your geographic farm area, and let them know that you can be a resource to help them save money in a market that has been driven by negative media.
If a client purchased a home between 2004 and 2007, they may be eligible to lower the assessed value of their property, and thus lower their property tax bill. For many homeowners who paid top dollar at the top of the market, the savings could be significant.
For example, the tax rate in and around San Diego is roughly 1.25% of assessed value. If you can lower the assessed value by $100,000 the savings to the client would be roughly, $1,250 per year.
That is something that will get the attention of homeowners who will experience your knowledge and expertise of the real estate market. By positioning your value to the consumer, you appeal to the distracted, disenchanted and busy homeowner. This also can create a strong relationship built upon trust, and in today's marketplace a trusted advisor is what the consumer is looking for.
Click here for a suggested marketing flyer and a link to the San Diego website that has all the information and forms necessary to leverage this important and time-sensitive opportunity for your clients and prospects.
